Gross Impression and Unique Impression An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. This includes people who have and haven’t liked your Page. Why It Matters: Since this metric omits paid Reach, this gives you a better idea of the number of people you reached organically (without the aid of advertising) with your content. When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a blogger’s performance by dividing their unique visitors per month (UMV) by 30. Overall ad performance: If you just purchased an ad — say, on a blog — and your unique visitor count increases, that could mean the ad’s working for you. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Paid reach-- number of unique people who saw your post from a sponsored product -- such as ads for Page posts or sponsored stories. Reach Percentage. Since it counts individual visitors rather than repeat visits, it’s traditionally believed to offer a sense of a site’s true audience size. Unique Reach aggregates impressions across devices, campaigns and formats. The way to calculate them is pretty simple as we have seen. This combination calculator (n choose k calculator) is a tool that helps you not only determine the number of combinations in a set (often denoted as nCr), but it also shows you every single possible combination (permutation) of your set, up to the length of 20 elements. Changes over time: Watch unique visitors over time. UMV forms the basis of many web analytics. Viral reach-- number of unique people who saw your post from a story published by a friend. Reach tells you how many unique users are served your content every day. There are few ways you can calculate the Instagram user's reach and engagement rate: * You can use Instagram insights, the analyses which are available inside the Instagram app for business accounts. One way to calculate frequency is to divide the number of Impressions by the Reach. Reach is the number or percent of different homes or persons exposed at least once to an advertising schedule over a specific period of time. Reach can also be expressed as a percentage, which indicates the percentage of the Population that is exposed to at least one Spot. Frequency is the average number of times the advertisement will be presented to the Reached Population. Engagement is also esential. One visitor can view many ads. It includes duplications and repeated viewings. Frequency. Impressions: The number of times your content, whether a post or a story, was shown to users. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. You want to dig deeper with page views and referrers, but unique visitor count is a good initial clue. How to Calculate Social Media Reach. Try to maximize this metric to increase brand awareness. Reach, then, excludes duplication. Seriously, they are, trust us: 30% of the questions we get in Tweet Binder are related to engagement, reach or impressions. A raw/gross impression is counted every time the ad is displayed to a visitor. Definition: The number of unique people who visited your Page or saw your Page or one of its posts in News Feed or Ticker. First of all, we can conclude that the Twitter impact and the reach are key metrics to determine the success of a hashtag or campaign. Frequency is the number of times that the average household or person is exposed to the schedule among those persons reached in the specific period of time. 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